We are qualitative research specialists.

All projects and categories are different. One size never fits all. So we always tailor an approach to our client’s specific needs.

Our expertise covers:

Consumer Immersion: exploring consumer needs, desires, feelings and behaviors, and the contextual, cultural and individual forces that shape them.

Customer Experience: identifying and understanding interactions between consumers / shoppers, and your category and brand – from the purchase journey right through to the usage occasion.

Brand Positioning: helping you find the most distinctive and meaningful place for your brand in the mind of your target consumer.

Communications Development: focusing on both emotional and rational reactions, we help you develop and optimise your advertising and marketing communications.

Behaviour Change: identifying fundamental patterns of behaviour, and what influences them, so you can work out how best to encourage change.

Innovation and NPD: we get involved at different stages in the process, from identifying opportunities to optimising execution and launch.