WHAT WE DO
We are qualitative research specialists.
All projects and categories are different. One size never fits all. So we always tailor an approach to our client’s specific needs.
Our expertise covers:
Consumer Immersion: exploring consumer needs, desires, feelings and behaviors, and the contextual, cultural and individual forces that shape them.
Customer Experience: identifying and understanding interactions between consumers / shoppers, and your category and brand – from the purchase journey right through to the usage occasion.
Brand Positioning: helping you find the most distinctive and meaningful place for your brand in the mind of your target consumer.
Communications Development: focusing on both emotional and rational reactions, we help you develop and optimise your advertising and marketing communications.
Behaviour Change: identifying fundamental patterns of behaviour, and what influences them, so you can work out how best to encourage change.
Innovation and NPD: we get involved at different stages in the process, from identifying opportunities to optimising execution and launch.