We are flexible and collaborative.

We operate by some strongly held principles:

Give direction: if you don’t know what to do next, we haven’t done our job.

It’s the thinking that counts: without it, you get nothing but vagueness and cliché…and no closer to the truth.

Near enough is never good enough.

Be fair dinkum: always tell it like it is. Always have a point of view.

Tell the story: make the connections. Build a narrative. There is nothing more powerful than a truth well told.

Be clear: use simple language. Not jargon or ‘buzzwords’. They encourage lazy thinking and obscure the truth.

The complete picture: when it comes to human behaviour, culture and context are as important as individual attitudes, traits or desires. To ignore either only limits understanding.

The right tools: whatever gets us to the truth, use.

Stay curious.