Quirk demonstrated thought leadership throughout their work with us. It is the ‘with us’ approach that made them a great research partner. They worked with us to deeply understand our challenge, were not afraid to propose alternate approaches to the standard and kept keen focus on how the research would be used.  What was delivered was rich, insightful and completely actionable. Mark has the ability to make the complex simple, the hard work seem easy and the intangible tangible.”

Raechel O’Dwyer, Yarra Valley Water

“Mark is one of Australia’s most experienced and skilled researchers. He has a unique ability to simplify complexity and focus on what really matters to consumers and shoppers. Like a fine red wine, he just keeps on getting better with age.

Tim Ovadia, CUB / AB InBev

“Quirk take the time to truly understand our business and are continually helping us build our knowledge of our customers, our brand, our products and our stores.  Their ability to understand and communicate the nuances of our customer’s needs and experiences, along with their skills in working with a range of internal stakeholders make them an important partner for Target.”

Sarah Gill, Target

“Mark’s insights have guided TAC campaigns through exploratory research, proposition testing, and campaign concept development and refinement. We’ve also asked Mark to research policy issues and his findings have been extremely valuable.” 

Paula Vigorelli, Transport Accident Commission

“Mark is a rare gem. He has an inquisitive mind and always gets to the heart of the problem. Beyond his excellent exploratory research and strategic mind he also understands creative work and is respectful of ideas. He always reveals the deeper motivation and thoroughly understands the intangibles that make brands, brands.”

Michael Derepas, The Monkeys Melbourne