“All truths are easy to understand once they are discovered; the point is to discover them.” Galileo Galilei
Quirk is a qualitative research consultancy.
We think of ourselves as discoverers of simple human truths.
Why simple truths? Well truth is a powerful thing. And regardless of the form it takes (an insight, a behaviour, a problem, a solution, an opportunity…) it’s our belief that the simpler the truth, the more powerful it is – because our clients can act on it.