Mark George, Director

Mark is an award winning qualitative insights specialist with over 20 years’ experience.

Prior to starting Quirk he was Joint Managing Director at GfK Blue Moon and a Partner at Blue Moon prior to its acquisition by GfK. Prior to that he worked at Environmetrics and UNSW.

His experience covers most marketing issues and categories, and he is an acknowledged expert in consumer experience and brand and communications development.

Mark has a large network of highly experienced associates – qualitative and quantitative specialists, neuro-marketers, biometric researchers, and brand strategists – that he calls on whenever a project requires additional resources.