Over the years we have worked on the development of hundreds of brands and communication campaigns.
We have always looked to incorporate the latest thinking into our work – which is why we developed NuroQ.
Recent developments in neuroscience, consumer psychology and behavioural economics all point to a simple truth – that hidden, emotional processes massively influence customer decisions.
We feel first, think later. So how can ‘question and answer’ based techniques, focusing on explicit, conscious and rational responses adequately predict customer behaviour?
The simple answer is, they can’t.
We need to understand both the ‘System 1’ (fast, emotional) and ‘System 2’ (slow, deliberative) processes that drive consumer behaviour.
In the field of advertising research, NuroQ does just this.
Developed in conjunction with Dr Phil Harris of Nuro and Melbourne University, it fuses the latest in neuroscience with best practice qualitative techniques.
Its focus is on concept development, rather than just the ‘fine tuning’ of final executions, providing a more complete picture of your campaign’s potential.