We always look to incorporate the latest thinking into our work – which is why we developed NuroQ.
Recent developments in neuroscience, consumer psychology and behavioural economics all point to a simple truth – that hidden, emotional processes massively influence customer decisions. We feel first, think later.
So how can ‘question and answer’ based techniques, focusing on explicit, conscious and rational responses adequately predict customer behaviour?
The simple answer is, they can’t. Not by themselves.
We need to understand both the ‘System 1’ (fast, emotional) and ‘System 2’ (slow, deliberative) processes that drive consumer behaviour.
NuroQ does just this.
Developed in conjunction with Dr Phil Harris of Nuro and Melbourne University, it fuses the latest in neuroscience, eye tracking and other biometric techniques with best practice qualitative techniques.
NuroQ has wide application across consumer and shopper insights, ranging from advertising and new product development, to understanding shoppers’ in-store behaviour.