Moving Down the Pyramid: Doing Qual in 2021

I’ve just clocked up 25 years as a qualie. Some musings on then and now.

It’s the Work that Counts

Over the last seven years, we’ve run all sorts of projects, for all sorts of clients. So we’ve put a selection of the sorts of things we’ve done here in case you’re interested.

Our First Century…

29th July, 2019. We had our 100th project commissioned today. Just had to share the milestone. Thanks to all who made it possible.

MR Realities.

A good series of podcasts on issues facing market research.

Big Claims, Little Evidence

If you’re going to make grand statements about consumers and the future of marketing, base it on solid evidence. Our thoughts on the prevalence of grand claims about what drives consumers.