NEW STUFF
How to Write
At Quirk, we value clarity of expression. Jargon and overly complex writing result in lazy thinking and vagueness, not greater understanding. It would be presumptuous for me to tell anyone how to write. Thankfully, others have done that for me…
It’s the Work that Counts
Over the last five years, we’ve run all sorts of projects, for all sorts of clients. So we’ve put a selection of the sorts of things we’ve done here.
Our First Century…
29th July, 2019. We had our 100th project commissioned today. Just had to share the milestone. Thanks to all who made it possible.
It’s Our Birthday. We’re Five!
A message for all who’ve been on the journey with us.
MR Realities.
A good series of podcasts on issues facing market research.
Big Claims, Little Evidence
If you’re going to make grand statements about consumers and the future of marketing, base it on solid evidence. Our thoughts on the prevalence of grand claims about what drives consumers.