Merry Xmas from Quirk!

How to Research Advertising and Stay Friends with the Agency

Ad agencies are notoriously hostile to advertising research – they think it kills creativity. But it needn’t be that way if you do it right…

Moving Down the Pyramid: Doing Qual in 2021

I’ve just clocked up 25 years as a qualie. Some musings on then and now.

Clocking up the ‘Zoom Coffees’

During lockdown, I’ve been keeping in touch with clients, collaborators, friends over Zoom. While not ideal, it’s given me the chance to make ‘Zoom Coffee’ donations, where the money I would have spent on a face-to-face catch up goes to an organisation that needs it. I chose kinfolk a social enterprise who continue to support and train some of Melbourne’s most vulnerable.

It’s the Work that Counts

Over the last seven years, we’ve run all sorts of projects, for all sorts of clients. So we’ve put a selection of the sorts of things we’ve done here in case you’re interested.

MR Realities.

A good series of podcasts on issues facing market research.

Big Claims, Little Evidence

If you’re going to make grand statements about consumers and the future of marketing, base it on solid evidence. Our thoughts on the prevalence of grand claims about what drives consumers.