“Mark is one of Australia’s most experienced and skilled researchers. He has a unique ability to simplify complexity and focus on what really matters to consumers and shoppers…”

Tim Ovadia, Carlton and United Breweries

“I engaged Quirk to conduct research for the TAC on our ‘Towards Zero’ campaign, a whole new direction for us….Quirk’s contribution was invaluable. Through their analytic rigour we were able to draw insights that changed the direction of the communications.”

Cherie McMahon, Transport Accident Commission

“Quirk take the time to truly understand our business and are continually helping us build our knowledge of our customers, our brand, our products and our stores.  Their ability to understand and communicate the nuances of our customer’s needs and experiences, along with their skills in working with a range of internal stakeholders make them an important partner for Target.”

Sarah Gill, Target

“Mark is a rare gem. He has an inquisitive mind and always gets to the heart of the problem. Beyond his excellent exploratory research and strategic mind he also understands creative work and is respectful of ideas. He always reveals the deeper motivation and thoroughly understands the intangibles that make brands, brands.”

Michael Derepas, The Monkeys Melbourne

“We have worked with Mark for over a decade. He’s a fantastic moderator and with a finely-tuned skill in extracting truth from of respondents….from early exploration to concept development to comms testing, we always value his outputs and recommendations. It makes our lives easier. And never does he let the small distractions get in the way; he sees the big picture.”

Matt Pearce, Clemenger BBDO