TESTIMONIALS

“Mark is one of Australia’s most experienced and skilled researchers. He has a unique ability to simplify complexity and focus on what really matters to consumers and shoppers…”

Tim Ovadia, Carlton and United Breweries

 

“I engaged Mark to conduct qualitative research for the TAC regarding the ‘Towards Zero’ campaign. This campaign marked a complete change in approach for the TAC and it was critical that we understood what was in the hearts and minds of the public for it to be a success. Mark’s contribution was invaluable to the positive campaign results. Through his analytic rigor we were able to draw insights that changed the direction of the communications.”

Cherie McMahon, Transport Accident Commission

 

“I worked with Mark for over nine years. He was a true research partner, delivering insights and helping guide strategy and innovation. He brings a wealth of experience to projects and doesn’t just report back on observations, but digs into the insight/motivators beneath what consumers may be articulating. He always formed a key part in our creative brainstorming on projects, always brought a depth of insight and challenged our thinking.”

Anthony Ho, Mondelez

 

“Mark is a rare gem. He has an inquisitive mind and always gets to the heart of the problem. Beyond his excellent exploratory research and strategic mind he also understands creative work and is respectful of ideas. He always reveals the deeper motivation and thoroughly understands the intangibles that make brands, brands. He is a genuinely nice person…and acts at all times with the utmost of integrity.”

Michael Derepas, Planning Director, Clemenger BBDO Melbourne

 

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