‘SIMPLE HUMAN TRUTHS’
Quirk is a qualitative research consultancy.
We like to think of ourselves as discoverers of simple human truths.
Why simple truths? Well truth is a powerful thing. And regardless of the form it takes (an insight, a behaviour pattern, a problem, a solution, an opportunity…) it’s our belief that the simpler the truth, the more powerful it is – because our clients can act on it.