‘SIMPLE HUMAN TRUTHS’
Quirk is a qualitative research consultancy.
Everything we do is summed up by the idea of ‘simple human truths‘.
Why simple human truths, especially given how complex human behaviour can be?
Well truth is a powerful thing. And regardless of the form it takes (an insight, a behaviour pattern, a problem, a solution, an opportunity…) it’s our belief that the simpler the truth, the more powerful it is – because you can act on it.
At Quirk, we see ourselves as discoverers of ‘simple human truths’.
Not just any old truth, mind, just the ones that will help our clients succeed.