New Stuff

NEW STUFF

NuroQ helps AGL develop ‘The Plan’

NuroQ is a methodology we developed in conjunction with Dr Phil Harris from Nuro and Melbourne University. It integrates best practice qualitative techniques with the latest in neuroscience and behavioural psychology, providing a more complete picture of the likely impact of your advertising. It was put to good use in the final stages of development for the new AGL brand campaign.

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