‘Agile’ or ‘Slow’ Research?
Why ‘Simple Human Truths’?
We think of ourselves as discoverers of ‘simple human truths’. What do we mean by that, exactly? Find out here.
Consumer Neuroscience in the Real World
Nice to see our collaborator on NuroQ™ Dr. Phil Harris has an article in the latest AMSRS Research News.
Time to Launch the ‘Slow Research’ Movement?
In the age of ‘agile’ research, we make a case for ‘time to think’.
Big Claims, Little Evidence
If you’re going to make grand statements about consumers and the future of marketing, base it on solid evidence. Our thoughts on the prevalence of grand claims about what drives consumers.
Is it be the ‘fly on the wall’ or nothing?
Our thoughts on researching behaviour.