New Stuff


It’s Good to Share…

RW Connect (ESOMAR) have shared their list of most read articles of 2018. Some good stuff in there. Something to read over the holidays.

A Merry Christmas and Happy New Year to you all!

Mark, December 2018 

‘Agile’ or ‘Slow’ Research?

We’ve argued the case for ‘slow’ research in the past. Here we look at the value of more ‘agile’ approaches.

December 2018

Why ‘Simple Human Truths’?

We think of ourselves as discoverers of ‘simple human truths’. What do we mean by that, exactly? Find out here.

November 2018

Consumer Neuroscience in the Real World

Nice to see our collaborator on NuroQ™  Dr. Phil Harris has an article in the latest AMSRS Research News.

June 2018

Time to Launch the ‘Slow Research’ Movement?

In the age of ‘agile’ research, we make a case for ‘time to think’.

June 2018

Big Claims, Little Evidence

If you’re going to make grand statements about consumers and the future of marketing, base it on solid evidence. Our thoughts on the prevalence of grand claims about what drives consumers.

April 2018

Is it be the ‘fly on the wall’ or nothing?

Our thoughts on researching behaviour.

March 2018