Mark is an award winning qualitative insights specialist with over 20 years’ experience.
Prior to starting Quirk he was Joint Managing Director at GfK Blue Moon and a Partner at Blue Moon prior to its acquisition by GfK. Prior to that he worked at Environmetrics and UNSW.
His experience covers most marketing issues and categories, and he is an acknowledged expert in consumer experience and brand and communications development.
Prior to joining Quirk, Drew spent his career in academia, working as a Research Assistant at Melbourne University, where he also completed a PhD in Culture and Communication.
Though new to the world of commercial research, he brings with him considerable skill in analytical thinking, problem solving, facilitation and research.